THE IDEAL CEO
HESA Business Pitching Showdown
Meet Our Contestants
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Eshun Paa Ramsey
Meet Eshun Paa Ramsey, a BSc Human Biology (Medicine) student and founder of Simply Organice, a creative lifestyle and events brand launched in 2025. The brand offers personalized gifts, customized perfumes, cakes, bouquets, and event organization—making celebrations simple, unique, and memorable. Motivated by the need to help people celebrate loved ones with ease, Ramsey seeks to bridge the gap between accessibility and creativity. His goals include expanding into the wider community, training young creatives, and scaling internationally. Through IDEAL CEO, he hopes to gain mentorship, visibility, and support to grow Simply Organice into a leading brand.

Otiwaa Sharon Abena Adu (OSAA)
OSAA, a third-year BSc Nursing student with a Food Science background, is the founder of WiN CARE Nutrition (est. 2025). Her brand provides safe, healthy, and culturally familiar Ghanaian foods like Classic Kenkey + Peanut Butter, Bliss TiCoDa, Sobolux, Mashed Kenkey, and mineral water — all in hygienic, student-friendly packaging. Motivated by the need for affordable, nutritious campus meals, she seeks to bridge the gap between health and convenience. Through IDEAL CEO, she aims to expand production, secure FDA certification, launch a WiN NutriBAR, and build WiN CARE into a trusted national student-first nutrition brand.

The Lady Lima
Lady Lima, a third-year BSc Nursing student, is the founder of LimaGleamsResins (LGResins), an art brand launched in 2024 under the tagline “BeautifulCraftsOnly.” Inspired by a TikTok video, she now creates customized resin artifacts and souvenirs that blend affordability with elegance. Targeting the KNUST community and event patrons, LGResins bridges the gap between personalized art and accessibility. Through the IDEAL CEO initiative, she hopes to boost her online presence, acquire essential tools, and gain entrepreneurial skills to help her brand bloom into a flourishing creative venture.

Julius Yankson
Meet Julius Yankson, a 2nd-year Doctor of Pharmacy student and founder of VacLuvar (2024) — a smart handheld device that makes cleaning louvre windows simple, fast, and effective. Unlike dusters or cloths, VacLuvar removes dust completely, reducing health risks like asthma triggers and bacterial exposure. Julius was inspired by his own family’s struggle with louvre cleaning, and he now seeks to bridge the gap between convenience and health with this affordable, efficient tool. Through IDEAL CEO, he hopes to scale VacLuvar, secure FDA standards, and grow into a leading home-cleaning solutions brand.

Afoakwa Cassandra Serwaa
Cassandra, a fourth-year Veterinary Medicine student, is the founder of Auvra, a food and pastries brand launched in 2022. Auvra offers freshly prepared meals, pastries, and snacks tailored to students, focusing on affordability, quality, and convenience. Motivated by her own experience as a student, Cassandra created Auvra to bridge the gap between student demand for nutritious meals and the limited options available. Through the IDEAL CEO initiative, she aims to expand into deliveries and catering, create student jobs, promote healthy eating, and grow Auvra into a sustainable, student-centered brand with lasting impact.

Nsiah Samuel
Nsiah Samuel, a second-year Medical Imaging student at KNUST, is the founder of O’Clock Innovations & Multi-Product Enterprise (est. 2022). His eco-friendly venture transforms waste into value-added products like Bidie O’Clock Briquettes (charcoal from agricultural waste), eco-friendly paper packaging, and natural oils. Inspired by rural struggles with energy, jobs, and waste, Nsiah seeks to bridge the gap between health, environment, and opportunity. His goals include scaling production, training youth, and expanding into urban markets. Through the IDEAL CEO initiative, he hopes to gain mentorship, funding, and networks to grow his business into a sustainable rural model.

Asante Eunice YAMOAH
Eunice, a first-year BSc Midwifery student, is the founder of Eunyy’s Organics (est. November 2024). Her business produces handmade organic hair growth oil from coconut oil, rosemary, and other natural ingredients to nourish the scalp, promote growth, and prevent dandruff. Inspired by her personal struggle with hair loss, she now provides affordable, natural alternatives tailored to African hair needs. Her goals include launching a website, expanding production, and creating jobs for young women. Through IDEAL CEO, Eunice hopes to scale Eunyy’s Organics into a sustainable brand that makes a lasting impact.

Saeed Mohammed Bonsu
Meet Saeed Mohammed Bonsu, a first-year PharmD student and founder of AK FASHION (est. 2024). His brand fuses Ghanaian cultural fabrics like Smocks and Kente with modern fashion, creating stylish everyday outfits—shirts, blouses, t-shirts, and souvenirs—that are both affordable and versatile. AK FASHION bridges the gap between culture and convenience, making traditional wear accessible for students, professionals, and the general public. Through the CEO Pitch & Win Competition, Saeed aims to gain funding, mentorship, and visibility to scale operations, empower youth, and establish AK FASHION as a trusted cultural fashion brand nationwide.